Product Video (click image to play) Landscape Version Portrate Version GOAL Create an App preview video to introduce the new Audible app to viewers and showcase its features, ripping all the benefits of the new autoplay feature on the app store. Present the information in an exciting way, while staying within strict App preview video guidelines. We needed to come up with a creative way of directing viewers’ attention to a specific feature, so we came up with “quick tip” animations to highlight key features and point them out in the most concise, straightforward way possible. The video was carefully crafted to remain consistent with audible's brand. Working closely with the Audible marketing team, we established exactly which features to showcase: cross-device sync and car mode, among others. Next, we designed the structure and flow of the video to deliver the maximum amount of information in a short amount of time, while staying entertaining and engaging. Process Results Strategy Audible’s feedback for our explainer video was so positive that they asked us to curate another video for the Android App Store. Audible reported a higher percentage of downloads from visits to the App page, and a significant reduced cost per install. Storyboards

Product Videos

Audible Explainer Video

Audible – Product Video

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