Explainer Video GOAL To create a testimonial-style video for the Wellscare IASO cold laser therapy product. This video would introduce the product and lend credibility to it through the spoken testimonials of a doctor and patient. Challenge Our challenge for this project was to create an explainer for the IASO product that would appeal to two target audiences; patients with chronic pain, and their care-providers. Our Approach To reach both of the product’s target audiences, we decided to give each representation in the video. To do this, we interviewed both a chiropractor who had recommended an IASO for her patient, and her patient who had a positive experience with the product. To emphasize the IASO’s portability and ease if use we added b-roll footage of the product being applied to body parts, and being held in the palms of hands. Services Provided Concept & Creative Interview Questions Storyboarding Wardrobe & Makeup Live Action Shoot Video Editing Color Grading Sound Design

Product Videos