Unlocking Global Potential for your video production: NYC Quality, Buenos Aires Savings.

We’re thrilled to announce the latest chapter in our journey: the opening of our newest branch in Buenos Aires. As a trusted partner to countless Fortune 500 clients, this expansion represents an exciting development in our commitment to delivering exceptional live-action video production services. With a dedicated local team in Buenos Aires, renowned for their skill and creativity, we’re now poised to bring you world-class video content at a fraction of the cost. While our roots remain firmly planted in New York City, our global presence allows us to offer unparalleled creative solutions, providing you with remarkable content while maximizing your budget.

Coupled with our expanded global presence, our comprehensive range of services ensures that we’re your go-to partner for every step of your video production journey. Whether you approach us with a fully developed script and are in search of a reliable production partner, have an initial concept,

Unlocking Global Potential for your video production: NYC Quality, Buenos Aires Savings.

and require assistance in content development and scriptwriting, or even if you simply have a creative brief, our expertise spans the entire spectrum. From concept development to post-production, we’re equipped to guide you through every facet of the process, providing you with end-to-end solutions that bring your vision to life. We’re not just a production company; we’re your creative collaborator at every stage, committed to making your video project a resounding success.

Mouser Electronics
Case Study

GOAL The objective of this video project was to create a live-action commercial for Mouser Electronics, a prominent semiconductor retailer. Drawing inspiration from classic adventure tales like Indiana Jones, the video aimed to equate computer engineers with explorers who ignite innovations through their discoveries and creations. This concept harmoniously blended the spirit of exploration and adventure with the world of technology and innovation. CHALLENGE When initially presented with the idea of a commercial that highlighted the ease of access to semiconductor technology offered by Mouser while juxtaposing it with globally renowned yet inaccessible locations such as the Vatican and Fort Knox, the creative team faced several intriguing challenges. The core challenge was to translate this concept into a compelling narrative that would vividly convey Mouser's vision. The client's desire to feature specific places like the Vatican in the video posed an additional creative hurdle. However, the most significant challenge lay in the fact that, while resources were available, they were not limitless. The budget constraints meant that physically filming in each of these global locations was unfeasible. The team needed to devise a script and storyline that would vividly bring the client's vision to life while making efficient use of stock footage. OUR APPROACH With the “inaccessibility” concept in place, as well as the locations Mouser wanted to feature, we needed to find a narrative core that would tie it all together. We decided to add a 'hero' character, an explorer in the vein of Indiana Jones. We placed the 'hero' character in one of the locations, the jungles around the Lost City of Z, searching for the mythic location. We then cut quickly through the other locations with stock footage, using the voiceover to introduce each, before coming back to the 'hero' about to uncover the Lost City. To conclude the video, we see the 'hero' character wake up to reveal he is a computer engineer in an office environment. He is awoken by a delivery worker, bringing him a piece he ordered from Mouser for his newest creation. With this final reveal, we are able to draw a clear comparison between the innovations of computer engineers with the discoveries of explorers. This reveal also illustrates the juxtaposition of the inaccessibility of the locations and the limitless access provided by Mouser Electronics. EXECUTION To execute the project effectively, the team opted to run it through the Buenos Aires branch due to the complex production requirements, including the jungle setting. This strategic decision not only provided access to the natural environments needed, but also access to an extensive production team while staying within budget. By filming in Argentina, the team delivered a video with production value that was approximately seven times less costly than if produced in the United States. Given that the video relied on voice-over narration rather than spoken dialogue, casting was straightforward, and the video was localized for multiple regions to enhance its accessibility. The pivotal exploration scenes required meticulous art direction to capture the action-adventure movie aesthetic, taking cues from the Indiana Jones films. The team scouted various jungle locations and meticulously planned the set, wardrobe, makeup, and shots. Moodboard of props and character references Everything seen in the final video, including the tent and map table, was meticulously constructed from scratch to align with the action-adventure theme. Color Grading SERVICES PROVIDED Creative Development Scripting Storyboarding Auditions Set Design and Props Wardrobe and Make Up Set Construction Live Action Shoot Graphic Design Video Editing Color Grading Sound Design

Videos

Mouser Electronics Commercial

Behind the Scenes – a production for Mouser Electronics

Behind the scenes with Mouser – The creation of the “Indiana Jones” Set

Our Clients