Creativity is not instantaneous, it’s a process. Our process starts with learning everything there is to know about you. Once we have a clear understanding of your company’s landscape and project goals, we craft a concept.
We like to come up with concepts by forging creativity and our research into an idea. This idea will encompass your brand’s voice and act as a vessel to create different pieces of content - these could be a series of commercials, explainer videos, banner ads, print ads, gif ads, or any other.
This is where everything is planned out. During this stage we’re designing, rehearsing, and getting everything we need to make sure the shoot and post go flawlessly. This includes drafting up storyboards, location scouting, creating a shot list, and casting - whether we are working on a live-action or animated project, this is the stage where we plan out all the details.
Throughout this process we have an open dialogue with you, gauging your feedback and suggestions. These steps will form the basic structure of what will be in the video.
Pre-Production meeting
Storyboarding
Location Scouting & Casting
Design graphic assets
Gather props and wardrobe
Gather release forms, contracts, and documents
Create a production schedule (shot list, equipment list, ect)
If we are working on a live action video, this is the big day. This is where everything we’ve been working on finally materializes. We’re on set, we’re filming, we’re ready to tell a story.
If we are working on an animated video, this is the step where voice overs are recorded and key visuals and storyboards designed.
These become the assets that go into motion graphics softwares to create our animated work.
Now that we have everything we need, it’s time to put it all together and make our joint vision come to life. We select, we edit, we animate, we design, we color; there are many steps and layers involved in this stage, and in the end, we get the first draft of your video.
From here we go through feedback and revisions ensuring you are completely satisfied and happy with the results.
