video category

The motivation behind a commercial video is to excite the audience into a sale through a promotional message. A commercial is intended to evoke an emotion from its audience, one they will always associate with the brand, company, or product. There is a storyline but its goal isn’t to give any insight into why the company exists, or how it was founded. Rather, it’s attempting to tell you a story, with the intention of connecting with the viewer on a deeper level.

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