Home
Portfolio
Services
Case Studies
Clients
Contact
We are using cookies to improve user experience. By using our website you consent to our cookies in accordance with our
privacy policy.
OK
GOAL
Create an explainer video for GetApp
that would cover the company’s
value proposition for small business
professionals and promote their
software discovery products.
Challenge
Our challenge was to create a
marketing tool for GetApp that would
help them stand out among their
competitors, while still reflecting their
brand and speaking to their target
audience of small business owners.
Our video was designed to show the
unique personality of the GetApp
brand as a friendly, helpful partner to
businesses looking for software
solutions.
Our Approach
In order to reflect the GetApp visual
brand identity and excite the
audience, we chose a mixed-media
approach that would include real
stop-motion animation, 3D
animation, and 2D animation.
Because of the small business
audience, we crafted a visual
narrative around a bicycle store
owner and their shop, to show that
GetApp’s tools and products are
great for businesses of all sizes and
shapes.
Scripting & Storyboard
In the beginning phases of the project we
sketched out the storyboard in 2D to
establish the overall style, colors, and flow.
A (real life) hand comes from offscreen
and places down a tablet. It picks up a
bicycle from the shop and places it on the
tablet. The tablet turns on and the bike
shop’s ecommerce store appears around the
bike.
The bike shrinks and paper icons
representing replacement parts, repairs,
etc all appear alongside it. They arrange
themselves messily as the screen displays
a customer profile.
The icons transform into different bicycle
pieces with symbols representing parts of
a tech stack. The camera pans down and we
return to the bike shop. We see lines
connect the software icons to things
around the shop.
Based on these 2D designs and visuals
from other GetApp marketing materials we
then built the figures, models, and
environments for the video.