Explainer videos are exactly what they sound like – they explain what your company is offering, whether it is a service or product, and helps the consumer understand what you’re providing. An explainer video tends to be anywhere from 30 seconds to two minutes long, although it can vary based on what you need, and focuses on the who, what, why and how of your company. It’s going to be based on the logical description of your company’s basics, rather than the emotional background, and will typically end with a call to action, telling the audience to participate in whatever you are offering. These videos are intended to be as simple and straightforward as possible.