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OK
GOAL
Create a highly convincing
crowdfunding video for Po.et,
centering on the Po.et platform and
its Bitcoin blockchain capabilities,
as part of the preparation for its
ICO launch.
The strategy focused on producing a
2D animated explainer video,
showcasing the integrity of the
website for content creators and
publishers alike. We arranged the
video to inform potential users and
contributors that they can protect their
content from infringement on Po.et
while keeping it searchable and
presenting publishers with a safe way
to find quality, original content.
Our video relied on a minimalistic
animation style to maintain
clarity. We ensured that the video
was both accessible and
informative by covering complex
topics with visually stimulating
movements and transitions.
Strategy
Process
Results
The success of this marketing campaign
has granted us more video projects,
branding activities and web design work for
other cryptocurrency companies.
The results of our video were
exceedingly favorable:
$10
MILLION
With Po.et raising
within a month
of their ICO
The video also reaps
THOUSANDS
OF
MONTHLY VIEWS
on the ICO landing page
Explainer Video
(click image to play)