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The objective of this video project was
to create a live-action commercial for
Mouser Electronics, a prominent
Drawing inspiration from classic
adventure tales like Indiana Jones,
the video aimed to equate computer
engineers with explorers who ignite
innovations through their discoveries
This concept harmoniously blended the spirit
of exploration and adventure with the world of
technology and innovation.
When initially presented with the idea of a commercial that highlighted the ease of
access to semiconductor technology offered by Mouser while juxtaposing it with
globally renowned yet inaccessible locations such as the Vatican and Fort Knox, the
creative team faced several intriguing challenges.
The core challenge was to translate this concept into a compelling narrative that would
vividly convey Mouser's vision. The client's desire to feature speciﬁc places like the
Vatican in the video posed an additional creative hurdle.
However, the most signiﬁcant challenge lay in the fact that, while resources were
available, they were not limitless. The budget constraints meant that physically ﬁlming
in each of these global locations was unfeasible. The team needed to devise a script and
storyline that would vividly bring the client's vision to life while making efﬁcient use of
With the “inaccessibility” concept in
place, as well as the locations Mouser
wanted to feature, we needed to ﬁnd a
narrative core that would tie it all
together. We decided to add a 'hero'
character, an explorer in the vein of
We placed the 'hero' character in one of
the locations, the jungles around the
Lost City of Z, searching for the mythic
We then cut quickly through the other
locations with stock footage, using the
voiceover to introduce each, before
coming back to the 'hero' about to
uncover the Lost City.
To conclude the video, we see the 'hero'
character wake up to reveal he is a
computer engineer in an ofﬁce
environment. He is awoken by a delivery
worker, bringing him a piece he ordered
from Mouser for his newest creation.
With this ﬁnal reveal, we are able to
draw a clear comparison between the
innovations of computer engineers with
the discoveries of explorers.
This reveal also illustrates the
juxtaposition of the inaccessibility of the
locations and the limitless access
provided by Mouser Electronics.
To execute the project effectively, the team opted to run it through the Buenos Aires
branch due to the complex production requirements, including the jungle setting. This
strategic decision not only provided access to the natural environments needed, but also
access to an extensive production team while staying within budget.
By ﬁlming in Argentina, the team delivered a video with production value that was
approximately seven times less costly than if produced in the United States.
Given that the video relied on voice-over narration rather than spoken dialogue, casting
was straightforward, and the video was localized for multiple regions to enhance its
The pivotal exploration scenes required meticulous art direction to capture the
action-adventure movie aesthetic, taking cues from the Indiana Jones ﬁlms. The team
scouted various jungle locations and meticulously planned the set, wardrobe, makeup,
Moodboard of props and character references