GOAL Create a shareable mixed-media video for IBM and Mashable to explain how data science technology could impact society, using bikeshare programs as an example. Challenge Our challenge was to find an exciting visual style for the video and to use that style to transform a dry subject matter into an entertaining and shareable piece of content. Our Approach To create a unique and shareable style for the video we decided to use a mixed-media approach, blending stop-motion animation with live-action, and 2D animation. The combination of practical, real props with illustrative graphics and text gave the video an exciting and creative look. Because of the subject matter we decided that a more practical, tactile aesthetic would give the project a human feeling that would help the audience understand and appreciate how data science impacts their lives. To drive this point further, we ended the video with a live action sequence which gave a real life face to the bicycling character we had shown throughout, in order to connect with the viewer on a human level. Scripting & Storyboard We see a car drive in from the left side of the screen - in the car we see a woman relaxing. VO: In a world of self-driving cars... She is reading a book. VO: and intelligent drones... The car reaches an “Old school” style tv - when it goes through it we see an old bike inside the TV. VO: the resurgence of an old-school way to get around might come as a surprise. The screen updates displaying a more modern bike. VO: But kids have known forever—biking is awesome! Hands come into frame holding a Phone. They take a picture of the “prop bike”; VO: In the last decade, bike share programs have swept the country... We hear the pic sound effect and the picture transforms into a realistic mockup of a social media post. VO: with 123 million rides taken. Key Visual Design The visuals were created by adapting the storyboards to use the brand’s colors and guidelines. This would then be used to create the paper props and 2D animation. Design & Illustration Key Visual Design The next step was to prepare the graphic assets for the creation of the props. Creating The Props We then created all the props by cutting colored cardboard in the desired shapes, and sticking all the pieces together. This included rigging props like the wheels of the bicycles so they could be moved to create the illusion of riding. The Shoot Services Provided Concept & Creative Development Scripting Storyboarding Graphic Design Prop Creation Photo Shoot Stop Motion Animation 2D Animation VO Auditions & Recording Sound Design Deliverables Final Video

Product Videos

Mashable Brand X and IBM – Bike Sharing

Applied Materials
Walmart