A brand video helps a company tell the story of their brand through interviews with the founders and MVP’s, testimonials, as well as b-roll footage and animation. One of the key goals of these videos is to humanize the company by showing the people behind it and their motto for the work they are doing. The goal is to take a deep dive into the internal structure of the company, to introduce the brains that are making the magic happen, and to entice investors, news outlets, key partners and ultimately consumers to buy into their vision. These videos enlighten the audience on the depth of the company, and make it more than just a data engine or tech producer, but rather, a hardworking team of people striving for success.