Location, location, location: choosing a filming location is more than just a real estate matter
You could have an elegant script, beautifully talented actors, and the best crew in the world. But, if your location is lame, your video probably will be too. Think of it this way: your location literally sets the scene. So, choosing a filming location is key. If you want to employ a certain emotion and your location reflects a different one, your message will be off. Your audience will be confused.
It’s important to choose a location that allows the focus to be on the person on camera, not possible distractions. For instance, if you’re a new tech company and you’re filming the CEO, you don’t want to set up in the middle of a busy park. Your location should be relevant to the interviewee: a chef would be near or in a kitchen, the head engineer would be in an office with computers and equipment, a doctor in a hospital or medical office.
Your location is essentially the centerpiece of your film. If you shoot an emotional story for a wearable health technology, it’s probably best to use something relevant for the location (like a hospital or someone’s home). You want to convey your message with as many details as possible. The style aspects of a location can also help viewers figure out if they’re part of your demographic. If your audience is people in their early 30s with plenty of disposable income, you want a set-up that conveys sophistication, wealth, and an impressive lifestyle. If your audience can’t relate, they won’t care about whatever you’re offering.
This is a big one if you’re shooting outdoors. Scout your locations at the time you want to do your shoot so you can see how the lighting comes through. If you love what the park looks like at 12pm, make sure you shoot at 12pm. Otherwise, you could end up in the dark due to shady spots you didn’t anticipate. If you’re shooting indoors, timing isn’t as big of a deal as you can control your lighting. Either way, make sure you know exactly what you need to accurately light your environment.