Welcome to The LNC Productions Blog!

Who we are: LNC Productions is an exceptional video production company with many successes already in the commercial arena. And we aspire to do much more. We envision a world we communication solely through motion pictures. Our goal is to become masters of this language, which will make us the go-to production powerhouse for impactful, memorable, commercial content. We are thrilled to connect with all of you through this new avenue! There are thousands of video production companies out there, but we stand

9 Easy Camera Hacks That Will Make Your Work Look Professional

We all know the struggle of owning a DSLR camera, but not the fancy equipment that professionals use. Here are our top 9 easy camera hacks that you can do with everyday items— your photos can look professional, and no one needs to know what you used!   DIY rain guard Going out to take pictures in the rain? Use an empty CD spindle and cut out a hole for your lens. Protect your camera from the water and take some moody weather

How Social Media Took Over the Internet: A Guide to Influencer Marketing

Influencer marketing is arguably the hottest online marketing trend right now. It’s so “in” that you have probably encountered ads without even knowing! If you’re wondering how to start including influencer marketing in your strategy, you’ve come to the right place. Here’s a influencer marketing guide with all the basic must-knows! What is an influencer? According to MediaKix, influencer marketing is a $1 billion industry. At its current growth rate, taking into account users, influencers, and the market size, it could be

Video Production Basics: Equipment 101

If you’ve read our blog post on the basics of lighting on set, you’ll know it’s a complicated process that uses a lot of equipment. But don’t worry: we’ve got all the skills and equipment under our wings, and you should be in the know too! So, we’ve compiled a list of must-have video production equipment for capturing audio and visuals for your video! Audio If you are looking to have dialogue (or really, any kind of audio) in your video, you’ll

Benefits of Having a Landing Page Video

Goldfish have an average attention span of 9 seconds. And according to TIME magazine, humans have an average attention span of 8 seconds. If something doesn’t catch our attention within 8 seconds, we will push it to the back of our minds— your audience treats your landing page the same way. So, what does this mean for you? Your landing page must capture and hold your viewers’ attention! Having a video on your landing page can do this for you, and

Video Production Basics: Lighting 101

Lighting is easily one of the most important factors while filming on set. Why? As Gustav Wilde of Cogito Creative puts it, “lighting is literally everything. What the camera does is record light… the only thing the camera picks up is light.” However, cameras have a hard time capturing light as the naked eye sees it. If you want a scene to look natural, you have to make it look natural to the camera. Once you’ve mastered the art of controlling

The 3 Keys to Video Marketing Strategy: How to use your video to its ultimate potential

Your video is going to be a great resource for you, but it can’t do everything on its own. The most important part of producing content is the underlying video marketing strategy. Your content needs a place to shine! It’s easy to get lost in the details of making a video and forget why you’re investing your resources in this creative marketing outlet. Although video tends to be more personal, more fun, and more relatable, the key is to approach it the same

Video Marketing vs Video Advertising: How they differ and when to use each

If there’s anything the social community has learned in recent times, it’s that video rules all. We see video everywhere: brands, companies, and organizations all use videos on their media platforms to show what they’re offering. Consumers see the message without being conscious of the underlying business strategy. You take them down the path of commerce, arriving squarely at the call-to-action. Do they care if the strategy was video marketing vs video advertising? Nope. But as the company, do you? Yup. So does anyone really know the difference between

Badadadada, I’m Lovin’ It: Communication Through Commercials

Unlike an explainer or brand video, a commercial is used for promotion of a product or company. While they also tell a story, the goal of a communication through commercials and promo videos is to evoke an emotion from its audience— one they will always associate with the brand, company, or product. Which type of video you need, depending on the message you want to send Every video is a sales tool, but each one has a unique advantage. An explainer video does just

Content vs. Distribution: How the two exist in harmony

Content vs. distribution When it comes to marketing your business or product, content and distribution are two of the most important players in your campaign. It is important to keep in mind that using the two is like putting on a careful balancing act; each depends on the other. Content: document everything If you’ve got a solid product that you’re confident in, don’t hold back from taking every opportunity you can to document each step of the process in creating your final product.

Oh, The Places You’ll Go: Places to share your video

If you’ve been keeping up with our blog, or know what LNC is all about, you know it’s no secret that we are biased about using video for branding purposes. Once your video is made, you should be posting it all over and trying to get as many “likes” and “shares” as you can. There are many platforms for video sharing, and it is important to know the right places to post your video. We have compiled a list of the most