Brand Case Study: Babyscripts – The power of video in the health-tech space

A health-tech company in the prenatal space reaches both doctors and patients across multiple communication platforms. The Problem Babyscripts needed something that could bolster their entire sales pipeline, from marketing to in-person sales pitches, in order to maximize user acquisition. As a company in the prenatal space, building brand trust was essential to their sales goals. They needed a video that could reach both doctors and expectant mothers, and ultimately help to close off their pipeline. Our Solution We approached the problem by taking Read more

Video Production Glossary

Video production is complicated business, and we want you to understand what’s going on. It’s our favorite thing so of course we understand it. But, we want you to be in the know too! Below is a video production glossary featuring terms you’ll hear us say, along with their simplest definitions. Our Video Production Glossary Animation Using computer softwares to bring photographic or design elements to life B-Roll Shots of people or environments used for cutaway visuals during audio— otherwise known as extra footage. B-roll footage is often used as Read more

Frequently Asked Questions

Here is a list of our frequently asked questions! If you have more inquires, feel free to ask! How long is the process? The standard turnaround time is 4-6 weeks. Here is the breakdown from time of payment: 10 business days for pre-production 1-2 days for production 3 weeks for post-production Please keep in mind this can fluctuate based on the amount of changes we are asked to make, but we will always be upfront on what you can expect. How much can I, as the client, be Read more

Social Videos: Everyone else is doing it

It’s 2017 and technology rules our lives, especially through social media. The channels originally created to keep up with friends and family are now of the greatest online tools a marketer can use. But now that everyone is doing it, you need to be creative to to get your message across clearly. You know what’s great for creative marketing? Videos. In particular, social videos that leads to interaction and engagement. What are social videos? Social video is exactly what it sounds like—video created specifically for social media Read more

The Many Different Marketing Video Forms, and How We Produce Them

There are two main marketing video forms that we produce: explainer videos and brand videos. The third, smaller category is social media campaign videos, which are based off of the first two categories. The form of marketing video we make for you will depend on your needs! Explainer Videos: the only way to make explanation interesting Explainer videos are exactly what they sound like—they explain what your company is offering (your service or product) and help the consumer understand what you’re doing. An Read more

10 Must-See Video Marketing Stats

Before we dive into the how-to’s of making a successful video for your business, you may be asking yourself: why do I need a video? Regardless of the industry you are in, whether you make a product or provide a service, are an experienced business or start-up, a well constructed video can increase your brand awareness while boosting your sales. If you need more convincing, check out these 10 must-see video marketing stats! The stats: 1. By 2019, 80% of world’s internet Read more

Explanation of Our Production Crew: This Is How We Do It

Anyone can make a video on their smartphone these days. This is great for our personal lives, but maybe not so much for professional purposes. Luckily, there are great video ad agencies out there (like us!) who can help you make your perfect company video! Crafting the perfect video for your business takes artistry and skill, as well as thought and vast knowledge of the world of film. We’ve got this and marketing and advertising strategy. The basis of a good video is, of course, Read more