Unlike an explainer or brand video, a commercial is used for promotion of a product or company. While they also tell a story, the goal of a communication through commercials and promo videos is to evoke an emotion from its audience— one they will always associate with the brand, company, or product.
Which type of video you need, depending on the message you want to send
Every video is a sales tool, but each one has a unique advantage. An explainer video does just Read more
Content vs. distribution
When it comes to marketing your business or product, content and distribution are two of the most important players in your campaign. It is important to keep in mind that using the two is like putting on a careful balancing act; each depends on the other.
Content: document everything
If you’ve got a solid product that you’re confident in, don’t hold back from taking every opportunity you can to document each step of the process in creating your final product. Read more
If you’ve been keeping up with our blog, or know what LNC is all about, you know it’s no secret that we are biased about using video for branding purposes. Once your video is made, you should be posting it all over and trying to get as many “likes” and “shares” as you can. There are many platforms for video sharing, and it is important to know the right places to post your video. We have compiled a list of the most Read more
As a production company, we’re partial to videos as a medium (obviously), but we swear it’s more than just superficial love. Not only do we truly love producing videos, we genuinely believe they are the best marketing tool for content advertising.
Why you’re behind in advertising if you don’t brand yourself through video.
Technology has taken over our world, to the point that no one bothers to read anything if they have to scroll past the first screen (this blog is the Read more
Why People Share Content
Ever scroll through your Facebook feed at dinner when your friend gets up to use the restroom? Find yourself watching videos from your feed just to avoid awkward eye contact with people at the train station? No matter the reason you’re watching videos on your newsfeed, everyone else is too. The whole world is constantly watching videos, shared or not, all the time.
The reason you find all these videos in your newsfeed is because your Facebook friends Read more
Choose With Caution
One of the choices you will make when creating your video is the format that will best fit your concept: animation vs. live action. Each has its advantages and flaws, and neither is inherently better than the other. The choice must come from what type of message you want to get across and how you want your viewer to react to that message. You must look at all of the factors that go into making your video.
The Human Element
In live action, having a face can Read more
Audio: More than what meets the ear
Video and audio— two aspects of video production that were made for each other. Most people think of audio simply as what you hear in what you’re watching. However, audio for video is one of the most important factors we look at while putting together your brand video. Read more below to find out why!
Frequency: Not the repetitive type
If you are looking to add background music in a video while an actor is speaking, you will need to find the perfect Read more
SEO: to some, a taunting acronym. To others, a great friend. SEO, or search engine optimization, is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website. This is done by obtaining high placement in the results of a search engines like Google, Bing, and Yahoo.
Okay, enough of that boring stuff; learn to use SEO with LNC. We’re here to give you the low-down about the main SEO tactics you should be keeping in mind. We understand first-hand how Read more
At LNC, our goal is perfection. No matter the client or the project’s objectives, we always seek the highest quality. From the first tiny detail to the completion of the project, we ensure that our work is exactly what the client wants. To ensure the best quality and cost effectiveness, always save your design files!
Video production manifests in two categories: live filming and computer-generated animation. The first includes live actors: humans and staged scenes. The latter is for things like the animation of Read more
You could have an elegant script, beautifully talented actors, and the best crew in the world. But, if your location is lame, your video probably will be too. Think of it this way: your location literally sets the scene. So, choosing a filming location is key. If you want to employ a certain emotion and your location reflects a different one, your message will be off. Your audience will be confused.
It’s important to choose a location that allows the focus to be on Read more